As I was thinking, where are all the GOOD businesses that WANT to be eco-friendly and more sustainable and make less waste, EEB (who is celebrating 40th birthday - Happy Birthday!) published an open letter by Peter Bakker from World Business Council for Sustainable Development to EU Commissioner Karmenu Vella and a list of businesses FOR Circular Economy!
Of course I was thrilled!! Then, I went to check who's IN!
And almost fainted. Monsanto, Unilever, Syngenta - who are pro GMO (genetically modified organisms) are on the list of 'business solutions for a sustainable world'!
Then you have Chevron, DuPont, BASF, DuPont, Dow and several other chemical companies. The notorious Lafarge (notorious in our country, Slovenia! for burning waste in a cement kiln, and other things - though some locals like it for bringing jobs to the area), Veolia who is partly good (sponsoring excellent series on rethinking resources over at the Guardian!) and partly pro incinerators as well (though they seem open to other uses of their 'exotics' and other 'excess' which is a trendy word for waste that Looptworks is using smartly), and sued Egypt for raising minimum wage. Whaat?
With companies like these FOR Circular Economy package, will it be any good? Good question.
As written in the previous post, Zero Waste Europe thinks the package of legislation would need to be improved to ban incinerators as well.
Locally - well, nationally the debate 'zero waste' or 'incinerators' has been raised again. More opportunity for campaigning and raising awareness!
Of course eyes will need to be on the watch on this all - whether the new legislation gets accepted or not!
There are some GOOD companies on the list also, like IKEA or Samsung, Nissan (that I at least don't know anything bad about - yet:)... McKinsey, champions of circular economy...
But the really GOOD THING about this is that BIG businesses at a bigger level are thinking about this, BIG TIME. Even Coca Cola and Pepsi. Nestlé, infamous as it may be?
And when some consumers like my sister (who still loves Coca Cola) can't seem to be bothered with more messages about waste and eco-friendliness beyond the general recycling, it does seem up to the businesses and legislation to provide more eco-friendly solutions. The individual consumer can only do so much.
So, I say YAY for such a big number of businesses for Circular Economy! (Even though I'm still flabbergasted by some of the names!) And I hope that they will, well, go greener overall? ;) (Monsanto, Syngenta and Unilever, that means no GMOs too, do you hear me? ;)
What do y'all think? ;)